For retailersCalculator
What is your reach worth?
Two numbers in, one honest range out. No email, no sign-up, no rounding up.
Your retail media potential, per year
€250K–€750K
- Online
- €250K – €750K
- In-store screens
- €0
Media revenue is almost entirely margin. To earn the same from products at anet margin, you would need €17M in extra sales.
Indicative. Based on benchmarks and our own networks; your numbers depend on category, brands and traffic.
Ballpark figures. Yours are concrete.
One hour, real numbers.
The free retail media scan: we do the homework on your traffic, brands and stores, then spend an hour with you on what is realistic in year one and what it takes to reach the top of the range. You leave with one page.
How we calculate this
How much does a retailer earn with retail media?
Mid-market retailers realistically earn 1 to 3% of their online revenue from retail media once the network is mature, plus €2,500 to €6,000 per physical store per year from in-store screens. A webshop with €25 million in online sales and 30 stores therefore lands somewhere between €325,000 and €930,000 a year. Almost all of it is margin.
Where does 1 to 3% come from?
Large marketplaces earn 5 to 8% of their online sales in advertising. Mid-market retailers in Europe realistically land between 1 and 3% of online revenue after twelve to twenty-four months, depending on category, the share of branded products and traffic. Year one usually sits at the bottom of the range.
In-store: €2,500 to €6,000 per store
Based on two to four screens per store, verified contacts, a realistic fill rate and Benelux digital out-of-home prices. Stores with high footfall land higher; small-format stores lower.
Why compare with net margin?
Media revenue has almost no cost of goods. That is why a small percentage of revenue can equal a big share of profit: €500K in media is the profit of roughly €17M in product sales at a 3% margin.
What it leaves out
Offsite extension, checkout marketing, sponsored products and data products: channels we sell on top of onsite and in-store. And the cost side: we work no cure, no pay, so there is no upfront investment to subtract.
Est. 2024 · Working across the Benelux