№ 01About us
The people who did this before.
The Retail Media Hub exists because mid-market retail media is stuck. Retailers can't justify a full operation, and everyone selling them a shortcut has the wrong incentives. We started in 2024 to fix that, with a model where we're in it together and a team senior enough to pull it off.
№ 02The founders
Decades of retail media between them.

Over twelve years of retail media at Bol, Ahold Delhaize, Triad Retail Media, CitrusAd and Adhese, and with retailers such as MediaMarkt, REWE and Delivery Hero. Has built and sold retail media from both sides of the table.

Fifteen years in digital media on the demand and supply side, with a focus on retail media, creatives and programmatic.

Twenty-plus years in media and adtech, from publisher sales to building advertising technology companies.

Adtech engineer at heart: integrations, ad serving and the plumbing others don't see.
№ 03What we believe
Three things we hold ourselves to.
Skin in the game
We invest our best people in your retail media before it earns a cent. Commitment you can hold us to.
Seniors at the table
The people you talk to are the people who build and run it. No handovers, no account layers.
Straight answers
If something won't work, you hear it from us first, and why. No decks full of synergy.
Our partners
- AdheseAd serving and ad stack technology.
- InfoSumData clean rooms for privacy-first data collaboration.
- AdswagCustom advertising technology and operations.
- Retail Media XRetail media consultancy for retailers and brands.
- YoungPerfectShopper activation on and around the shop floor.
- Channel FactoryBrand safety and suitability for social advertising.
- WallyMattersBrand lift, sales lift and (i)ROAS measurement.
- CavaiConversational advertising and creative innovation.
Best-of-breed partners, assembled per retailer. No one-platform worldview.
Building something the network could use? Tell us.
Est. 2024 · Working across the Benelux
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