№ 01About us

The people who did this before.

The Retail Media Hub exists because mid-market retail media is stuck. Retailers can't justify a full operation, and everyone selling them a shortcut has the wrong incentives. We started in 2024 to fix that, with a model where we're in it together and a team senior enough to pull it off.

№ 02The founders

Decades of retail media between them.

Bas Oudejans
Bas Oudejans
Founder · Managing director

Over twelve years of retail media at Bol, Ahold Delhaize, Triad Retail Media, CitrusAd and Adhese, and with retailers such as MediaMarkt, REWE and Delivery Hero. Has built and sold retail media from both sides of the table.

Rogier Lammers
Rogier Lammers
Founder · Business development

Fifteen years in digital media on the demand and supply side, with a focus on retail media, creatives and programmatic.

Sjoerd van der Meijden
Sjoerd van der Meijden
Founder

Twenty-plus years in media and adtech, from publisher sales to building advertising technology companies.

Koen Dittmar
Koen Dittmar
Founder · Sales

Sales director with deep roots in Dutch digital advertising.

Wester Schmal
Wester Schmal
Founder · Technology

Adtech engineer at heart: integrations, ad serving and the plumbing others don't see.

№ 03What we believe

Three things we hold ourselves to.

Skin in the game

We invest our best people in your retail media before it earns a cent. Commitment you can hold us to.

Seniors at the table

The people you talk to are the people who build and run it. No handovers, no account layers.

Straight answers

If something won't work, you hear it from us first, and why. No decks full of synergy.

Our partners

Best-of-breed partners, assembled per retailer. No one-platform worldview.

Building something the network could use? Tell us.

Est. 2024 · Working across the Benelux

Stop reading websites about retail media. Talk to the people who run it.