Bas Oudejans steps in as Managing Director

Bas Oudejans is partner and Managing Director of The Retail Media Hub as of September 1. He takes charge of the day-to-day of the fast-growing retail and commerce media network, offered to advertisers and media agencies across the Benelux from one place.

Bas has worked in retail media for over twelve years, in various (interim) roles at Bol, Ahold Delhaize, Triad Retail Media, CitrusAd (part of Publicis) and Adhese, among others. He has also worked with a range of European retailers and commerce media players, including MediaMarkt, REWE and Delivery Hero. He knows what a retailer needs to turn reach into revenue, and what advertisers and media agencies need to buy retail and commerce media efficiently and with confidence.

“Retail media is the fastest-growing advertising channel in the world, and at the same time there’s still a lot of untapped potential,” says Bas. “Take the physical store, which is being digitized at pace. Alongside web and app, that opens up big opportunities, also for mid-sized and smaller retailers, for whom doing it all themselves is often too big an ask. We take that work off their plate and share in the result: no cure, no pay. My job is to make sure our retailers get their fair share, and that advertisers and media agencies can buy innovative, data-driven media propositions efficiently, in one place.”

With Bas at the helm, The Retail Media Hub keeps building out the network across the Benelux and the team that serves advertisers and media agencies.

Want to talk to Bas about what retail media could do for your store or brand? Get in touch.