ASPACE and The Retail Media Hub announce exclusive in-store measurement partnership for the Benelux

Stockholm-based ASPACE and The Retail Media Hub today announce an exclusive partnership for the Benelux. The Retail Media Hub becomes ASPACE’s exclusive commercial partner in the Netherlands, Belgium and Luxembourg, giving retailers and other media operators in the region access to advanced technology for understanding visitor behaviour in physical stores.

Making the physical store measurable

Retail media is rapidly developing into an omnichannel ecosystem in which the physical store plays an increasingly important role. ASPACE provides technology that gives retailers insight into visitor flows, reach, contact frequency, dwell time and interaction with physical and digital media in the store.

These insights help retailers and screen network operators make their in-store media measurable and offer advertisers additional value through verified impressions.

“We see retail media evolving from a predominantly digital channel into an integrated omnichannel proposition in which the physical store plays an ever larger role,” says Bas Oudejans, co-founder of The Retail Media Hub. “ASPACE’s technology allows retailers to make their physical environment measurable and turn those insights into commercial value. Together we can help retailers in the Benelux actually seize this opportunity. The first pilots start this quarter.”

Privacy by design

Privacy is built into the technology from the ground up. Visual data is processed on the device itself and is never stored or transmitted. The system does not use facial recognition and generates only aggregated data that cannot be traced back to individuals.

The technology was developed in line with European privacy legislation, including the GDPR, and is supported by a completed Data Protection Impact Assessment (DPIA).

“Privacy is not something we add afterwards; it is part of the design from the start,” says Douglas Lagercrantz, CEO of ASPACE. “Retailers get the audience insights they need, without us identifying individuals or building personal profiles.”

Exclusive partnership in the Benelux

The Retail Media Hub represents ASPACE in the Benelux and supports retailers and screen network operators in the commercial application of the technology. The partnership focuses on audience measurement in physical stores, campaign measurement, the development of retail media propositions and omnichannel audience insights.

Want to know what measured reach means for your stores? Request the free retail media scan or get in touch.

---

About ASPACE ASPACE develops technology for audience measurement and location intelligence across sectors including retail media and out-of-home. With ASPACE Vision™, visitor flows at physical locations can be measured in real time. aspace.tech

About The Retail Media Hub The Retail Media Hub helps retailers and commerce media providers develop and accelerate their retail and commerce media business, combining expertise in sales, campaign management, proposition development, data and technology.

Press contact The Retail Media Hub: Bas Oudejans, bas@retailmediahub.com ASPACE: Anders Hansson, anders@aspace.tech