For advertisersCTV
Retail data on the biggest screen in the house.
Television with the targeting of retail media: campaigns on streaming TV, aimed with shopper data, measured against actual sales.
Where it runs: Streaming TV across the Benelux.
How it works
CTV inventory bought with retail segments. Your brand spot lands in households that buy your category, not in a demographic that might.
Who you reach
Households by buying behavior. The beer ad goes to beer buyers; the plant-based launch goes to the curious.
What you get back
Reach and completion as standard, brand lift with WallyMatters, sales effect where the loop can close.
Part of one plan.
One brief covers every retailer, channel and format that fits. This channel is a line item in the plan, not a separate contract. And at the end: one report.
Get a proposalThe rest of the plan
Est. 2024 · Working across the Benelux